Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
As uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
The 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.
From the persistent data skills gap to salary increases and the mass adoption of hybrid working, the 2023 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Half of marketers also believe their business is not doing enough to support them as the inflation crisis bites.